We talk to social media experts who can decode some of the key marketing strategies they have found effective in this fast-moving new digital world. Read at ANZ Your World.
The attrition rate for start ups is notoriously high – 90% of new businesses fail. That means the odds are heavily stacked against anyone who launches a start up. But the long odds only serve to make spectacular start up success more impressive.
Meet five female entrepreneurs who have more than made it on the back of qualities including grit, nous and sheer flair. In their own style, these exemplars are changing the way Australia does business. Read at Intuit.
Toying with the idea of taking the plunge into self-employment? Before you commit, you might want to find out how entrepreneurship really feels.
Here are the five truths about what it’s like to leave the rat race, be your own boss and roll with the hard knocks. Read at Intuit.
In August, it emerged that geologist Dr Aaron Cavosie had played a key role in discovering some Arizonan crater crystals that illuminate impact events on earth and elsewhere. Unsurprisingly, Cavosie — the lead researcher at the WA School of Mines at Curtin University — is a lateral thinker. Read at the Sydney Morning Herald.
Ghost tour operator Jacqueline Travaglia appears to have superhuman energy levels. The director of Victoria-based Lantern Ghost Tours starts at 6.30 in the morning and knocks off at the witching hour, midnight, every day of the week.
Read at the Sydney Morning Herald.
Gone are the days of resumes and interviews. Now data mining can help you discover top talent in an instant – with lasting results. Read at Telstra In:Sight.